Twenty years designing software that matters — from early mobile, through agency work spanning Fortune 500 brands, to embedded design leadership at one of the country's largest restaurant companies. I build cultures first, then systems.
I believe the best products come from teams who feel safe to challenge assumptions, and I've spent my career creating the conditions for that to happen. I bring a Cultural Anthropology lens to every problem: deep curiosity about human behavior, a bias toward field research, and a conviction that craft and strategy are not opposites.
angela.terrell@gmail.com
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(404) 808-6480
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Recommendations:
“Angie was my manager and design leader at Stellar Elements. As soon as I met her, I knew I wanted to work on whatever team she was leading. Angie is incredibly kind, knowledgeable, and caring for everyone on her team. She sees everyone as people first, and always made sure we took care of ourselves above all. ”
Alana Matos, Design Leader
“Angie is a forward-thinking, customer-centric, and business-minded professional. Angie's design approach consistently prioritizes the needs and desires of customers while aligning perfectly with business objectives.”
Holly Avila, Marketing ExecutiveExperience
Group Director of Design, Chick-fil-A
Stellar Elements/Amdocs Consultant
2021 – Present
Remote & Atlanta, GA
Serve as engagement lead and account strategist for one of the practice's largest enterprise relationships, leading a team of 16 designers across 7 concurrent workstreams spanning core digital ordering and operator experience, international expansion, supply chain transformation, and platform-level design systems work.
Lead cross-functional discovery engagements embedded within client business units, designing and facilitating stakeholder workshops with senior leadership to map current-state operating models, surface strategic gaps, and align teams around a shared vision. Translate workshop findings into prioritized, sequenced recommendations that shape multi-phase research and pilot programs with direct influence on major infrastructure and investment decisions.
Serve as primary strategic advisor connecting emerging AI-assisted tooling and workflows to enterprise design and technology leadership, building the frameworks and relationships needed to move new technology from pilot to adoption across a large, matrixed organization.
Director of Design
Big Nerd Ranch
2016-2019
Atlanta, GA
Promoted to Director of Design, building and leading the practice as it grew from roughly 5 to 20+ distributed designers, recruiting, hiring, and matching designer expertise to a fast-expanding portfolio of concurrent client programs. Directed creative and product direction across engagements including GE, Peloton, Roadie (later acquired by UPS), Chick-fil-A, Apple, BMW, and NCR.
Led design and product direction for Peloton's proprietary music-licensing platform (iOS/Mac) from kickoff to MVP in 6 months, a platform that scaled to support 460M workouts in 2021 across 11 fitness types and 2M licensed songs. Expanded speaking and thought-leadership presence nationally (ReactCon, QConSF, IxDA, amUX).
Head of Design
Big Nerd Ranch
2019-2021
Atlanta, GA
Promoted to Head of Design as the practice matured into a multi-layered organization, with 2 Directors, each managing their own distributed teams, establishing the org structure needed to sustain continued growth. Grew annual design team revenue from $300K to over $1.5M by elevating the practice from execution-focused delivery to strategy-led engagements and building a team capable of owning full product lifecycles.
Continued driving talent development company-wide through the mobile curriculum and enterprise training programs, alongside sustained external speaking and community leadership. Led the design practice through Big Nerd Ranch's 2020 acquisition by Stellar Elements/Amdocs, establishing design as a recognized, revenue-generating strategic capability.
Lead Product Designer
Big Nerd Ranch
2014 - 2016
Atlanta, GA
Joined as an individual-contributor product designer to deepen mobile expertise, working across client engagements and helping early-stage startups, including Roadie, reach MVP. Co-developed Big Nerd Ranch's iOS and Android mobile design curriculum and taught it both in public bootcamps and custom corporate training programs for enterprise clients like Ford and ExxonMobil.
Built an early external speaking and community profile, presenting at SxSW ("Animating the UI," 2016) and organizing community meetups including Ladies that UX and IxDA chapter events.
Lead Product Designer, Innovation Group
Engauge/Moxie
2008 - 2014
Atlanta, GA
Led product design for mobile and emerging-technology initiatives during the early iOS/Android third-party app era, designing native mobile experiences for Martha Stewart Omnimedia, Chick-fil-A, Brown-Forman, and IHG.
Served as UX and Agile lead on Chick-fil-A's mobile ordering app redesign, the Cow Appreciation Day mobile campaign, and internal employee apps.
Designed the Everyday Food app for Martha Stewart Omnimedia (Windows Phone/Windows 8), which won a Gold Communicator Award and was named an Appy Awards finalist.
Pioneered interaction design using emerging platforms including Kinect gesture control, Arduino/robotics, NFC, and mobile payment/wallet technology.
Skills
Strategic & Creative Oversight
- Creative Strategy Development
- Experience Driven Innovation
- Creative Direction Oversight
- Brand Alignment
Leadership
- Budget Management & Forecasting
- Timeline Development & Execution
- Vendor & Contract Negotiation
- Delivery & Production Management
- People Growth & Development
Communication & Collaboration
- Cross-Functional Team Leadership
- Client Relationship Management
- Stakeholder Communication
- Team Topologies
Education
University of Wisconsin, Madison
Bachelor of Arts, Cultural Anthropology and Gender Studies
Speaking Engagements:
AI & Customer Experience - QSR Evolution, 2023
Animating the Interface Workshop - SxSW, 2016
Conversational Interfaces - QCon SF, 2016
Interaction Design Principles - IxDA, 2016
The Maker Movement - SxSW, 2014